Peter has worked in brand design and communications for more than 30 years. He's always run his own business called WPADesign  which these days has a wide client base of corporate and FMCG brands .

Clients range from regulators such as Ofcom, organisations in the charity sector, the NHS, and mainstream food and drinks brands. Peter has wide experience working in social media and collaborates with young and agile social media practitioners. His company also has a web design studio based in Melbourne.